Discover practical workplace wellbeing programs that increase employee satisfaction, improve retention, reduce stress, and drive measurable business outcomes.

Employer branding efforts should not be arrows shot in the dark. The efforts need to be measurable in order to zero-in on the strategy ahead. These are some of the concrete metrics you can use to measure the performance and effect of your employer branding moves. Remember, employer branding is not a ‘vague’ or ‘soft’ exercise but very much a deliberate effort, the success of which must be measured.

Social media can be harnessed for a compelling narrative of an employer brand. But it is not just limited to firing -off random posts on Instagram, Facebook etc. A careful thought can lead to a social media playbook that works wonders for your company and boosts your image. Aligning workplace culture to social media strategy is an even greater task. Let’z Talk tells you how to do this and much more.

Building a strong employer brand on social media goes beyond random posts. Learn how to craft an authentic narrative, use employee-generated content, activate leadership voices, and choose the right platforms to attract the talent your company deserves.

Employer branding indeed includes projection of your company as an ideal workplace. But care must be taken to improve workplace culture as well. Your current employees are your ambassadors. What they talk in their professional circles can often make or break your company’s image in the market.

Intergenerational tension at workplace can breed resentment at the very least and can develop into a full-blown crisis at its worst. There are ways to tackle this and harness what each generation can contribute in a co-operative manner. Check out this article to know more.

Employer branding can come in handy for you to save money. When every rupee matters, a strong employer branding effort can bring down many of your company bills. Cost-per-hire is one of those. Find out how employer branding can bring cost-per-hire down and does even more for your company.

Employer branding should not be an afterthought. In job market where candidates deep-dive into company info and workplace culture before applying, (think Millennials and Gen Z) building and projecting a great employer brand (and nurturing a conducive work culture in the office) should be every CXO’s top agenda.